Pejić Bach, Mirjana; Pivar, Jasmina; Jaković, Božidar - In: Journal of risk and financial management : JRFM 14 (2021) 11, pp. 1-25
telecommunications separately for different market segments using cluster analysis and decision trees. In the first stage, a case study …, monetary value, and churn. In the second stage, k-means cluster analysis is used to identify market segments for which chi …