Palade, Alexandra - In: Annals of the University of Petrosani, Economics 11 (2011) 4, pp. 233-244
This paper contains an analysis of the marketing mix followed by a Swot analysis of company Avon. It continues with a market research conducted among women in Brasov highlighting the attitudes, opinions and behaviour of women in Brasov on the acquisition and use of cosmetics product. The present...