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~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~subject:"Kundenintegration"
~subject:"Werbewirkung"
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Kundenintegration
Werbewirkung
Footwear
3
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3
Brand image
2
Markenimage
2
Advertising
1
Advertising effects
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Brand
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Competition
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Consumer behaviour
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Customer integration
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Deutschsprachiger Raum
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Fitness industry
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Fitness-Wirtschaft
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German-speaking countries
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Journal of advertising : official publication of the American Academy of Advertising
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
1
Der Markt : international journal of marketing
1
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
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ECONIS (ZBW)
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
Saved in:
2
Das externe Vorschlagswesen : Entwicklung eines Kommunikationssystems zur Integration von Kunden in den Innovationsprozess
Walcher, Dominik
- In:
Anspruchsgruppenorientierte Kommunikation : neue …
,
(pp. 15-32)
.
2008
Persistent link: https://www.econbiz.de/10003759438
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