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~isPartOf:"Antecedents and outcomes of employee-based brand equity"
~person:"Abrar, Muhammad"
~person:"Charters, Steve"
~person:"Kugler, Sascha"
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Antecedents and outcomes of employee-based brand equity
Advances in business strategy and competitive advantage (ABSCA) book series
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Stratégies des territoires vitivinicoles : clusters, gouvernance et marque territoriale ; recherche
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Impact of employee-based brand equity on customer-based brand equity
Abrar, Muhammad
;
Khan, Ahmad Sohail
;
Xiang, Li
- In:
Antecedents and outcomes of employee-based brand equity
,
(pp. 16-30)
.
2022
Persistent link: https://www.econbiz.de/10013336128
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