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~isPartOf:"Anwendungsfelder der Medienökonomie : [Lehrbuch]"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Werbung"
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Search: ("Medienwirtschaft") AND NOT isPartOf:Wirtschaftsdienst
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Werbung
Media industries
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7
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Anwendungsfelder der Medienökonomie : [Lehrbuch]
Discussion paper / Centre for Economic Policy Research
Marketing letters : a journal of research in marketing
CESifo working papers
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Discussion paper / NHH, Department of Economics
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of media business studies
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
3
CESifo Working Paper
2
CESifo Working Paper Series
2
CIE discussion papers
2
European journal of marketing : EJM
2
Handbook of media economics ; volume 1
2
Houghton Mifflin Adviser in Marketing
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of public economics
2
NBER Working Paper
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NBER working paper series
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
2
Schriften zur Medienwirtschaft und zum Medienmanagement
2
The journal of media economics
2
Volkswirtschaftliche Diskussionsbeiträge
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Working paper
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Working paper / National Bureau of Economic Research, Inc.
2
Working papers / TSE : WP
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AMA proceedings series
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advertising in a multimedia age
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Arts and the market : AAM
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ECONIS (ZBW)
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1
Movie fit uncertainty and interplay between traditional advertising and social media marketing
Yu, Yinan
;
Qiu, Liangfei
;
Chen, Hailiang
;
Yen, Benjamin
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
3
,
pp. 429-448
Persistent link: https://www.econbiz.de/10014334060
Saved in:
2
Media capture through favor exchange
Szeidl, Adam
;
Szucs, Ferenc
-
2017
Persistent link: https://www.econbiz.de/10011639836
Saved in:
3
Advertising spending and media bias : evidence from news coverage of car safety recalls
Beattie, Graham
;
Durante, Ruben
;
Knight, Brian G.
;
Sen, …
-
2017
Persistent link: https://www.econbiz.de/10011752204
Saved in:
4
The impact of advertising content on movie revenues
Rao, Vithala R.
;
Ravid, S. Abraham Avri
;
Gretz, Richard T.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
3
,
pp. 341-355
Persistent link: https://www.econbiz.de/10011730642
Saved in:
5
Dominanz-/Dependenzdeziehungen? : Werbung und Medien
Zurstiege, Guido
-
2006
Persistent link: https://www.econbiz.de/10003313711
Saved in:
6
Does advertising indicate product quality? Evidence from prelaunch and postlaunch advertising in the movie industry
Song, Reo
;
Jang, Sungha
;
Cai, Gangshu
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 791-804
Persistent link: https://www.econbiz.de/10011614844
Saved in:
7
The media and advertising : a tale of two-sided markets
Anderson, Simon P.
;
Gabszewicz, Jean Jaskold
-
2005
Persistent link: https://www.econbiz.de/10003153190
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