Silva, Miguel Filipe; Silva, Susana Costa e - Facultatea de Administraţie Publică, Şcoala … - 2011
On the basis of six cases of social marketing that did not fully succeed in Guinea-Bissau, exhaustive dissections of … the causes of malfunctioning have been brought to light. Refinements and fine-tuning of existing social marketing tools … have been analysed. As a result of this analysis, some contributions for a breakthrough in social marketing frameworks are …