//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Application of gaming in new media marketing"
~language:"eng"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social media marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Zielgruppe
Internet marketing
5
Online-Marketing
5
Advertising effects
4
Werbewirkung
4
Advertising
3
Computerspiel
3
Video game
3
Werbung
3
Social Web
2
Social web
2
Children
1
Digitalisierung
1
Digitization
1
India
1
Indien
1
Innovation
1
Kinder
1
Marketing management
1
Marketingmanagement
1
Mobile Marketing
1
Mobile marketing
1
Rhetoric
1
Rhetorik
1
Target group
1
USA
1
United States
1
Web 2.0 technologies
1
Web 2.0-Technologien
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
English
Author
All
Aggarwal, Vijita Singh
1
Khurana, Shefali
1
Published in...
All
Application of gaming in new media marketing
Young consumers : insight and ideas for responsible marketers
13
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
7
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Pervasive advertising
5
Psychology & marketing
5
International journal of advertising : the review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of promotion management : JPM
3
Review of industrial organization : RIO
3
Electronic commerce research
2
International journal of electronic business
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of internet marketing and advertising : IJIMA
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of food products marketing
2
Journal of promotion management : innovations in planning and applied research
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Operations research
2
Advances in advertising research
1
Always learning
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Australasian marketing journal
1
Barcelona GSE working paper series : working paper
1
Breaking new ground in theory and practice
1
Bridging the gap between advertising academia and practice
1
CESifo working papers
1
Cowles Foundation discussion paper
1
Decision sciences : DS
1
Discussion paper / NHH, Department of Economics
1
E-marketing ; Vol. 3
1
Economic inquiry
1
Edition Wissenschaft Apprimus
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advergames and children
Aggarwal, Vijita Singh
;
Khurana, Shefali
- In:
Application of gaming in new media marketing
,
(pp. 56-76)
.
2019
Persistent link: https://www.econbiz.de/10011913775
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->