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~isPartOf:"Applied economics"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection"
~person:"Christodoulides, George"
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Applied economics
Industrial marketing management : the international journal for industrial and high-tech firms
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Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
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2
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
3
A framework of brand
value
in B2B markets : the contributing role of functional and emotional components
Leek, Sheena
;
Christodoulides, George
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
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