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~isPartOf:"Applied economics"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
~source:"econis"
~subject:"Arzneimittel"
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Arzneimittel
Pharmaceuticals
108
Pharmaceutical industry
48
Pharmaindustrie
48
Advertising effects
21
Consumer behaviour
21
Konsumentenverhalten
21
Werbewirkung
21
Advertising
19
Werbung
19
Direct marketing
17
Direktmarketing
17
Arzneimittelmarkt
16
Pharmaceutical market
16
Physicians
15
USA
15
United States
15
Ärzte
15
Brand
10
Markenartikel
9
Pharmacology
9
Pharmakologie
9
Elderly people
8
Generic drugs
8
Generika
8
Gesundheitsversorgung
8
Health care
8
Ältere Menschen
8
Gesundheitskosten
7
Health care costs
7
Gesundheitswesen
6
Health care system
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Estimation
5
Innovation
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
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Undetermined
28
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Article
106
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2
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Article in journal
108
Aufsatz in Zeitschrift
108
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
Language
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English
108
Author
All
Mukherjee, Avinandan
4
Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
Fiedler, Beth Ann
2
Huh, Jisu
2
Iacocca, Kathleen
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Kanavos, Panos
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
McGuire, Alistair
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Barak, Adam
1
Barbosa, Hugo
1
Barnay, T.
1
Baugh, David K.
1
Bayazidi, Yahya
1
Baye, Michael R.
1
Bello, Roberto
1
Bentley, John O.
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Bitar, Rema
1
Blackwell, Steven A.
1
Boring, Anne
1
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Applied economics
International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
260
Journal of health economics
118
The European journal of health economics : HEPAC ; health economics in prevention and care
111
Health economics
109
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Health marketing quarterly
51
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
33
Working paper
30
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
International journal of industrial organization
22
The American economic review
22
Economics letters
21
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
Allokation im marktwirtschaftlichen System
19
Health care management science
18
The journal of law & economics
18
CESifo Working Paper Series
17
Discussion paper / Centre for Economic Policy Research
17
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ECONIS (ZBW)
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1
COVID-19 vaccination campaigns and health outcomes in Spain during 2021
Boscá, José E.
;
Cano, José
;
Ferri, Javier
- In:
Applied economics
56
(
2024
)
34
,
pp. 4100-4113
Persistent link: https://www.econbiz.de/10014559266
Saved in:
2
Public subsidies for R&D and public sector pharmaceutical innovation
Kourouklis, Dimitrios
- In:
Applied economics
53
(
2021
)
32
,
pp. 3759-3777
Persistent link: https://www.econbiz.de/10012589537
Saved in:
3
Willingness to pay to standardize patient medication information
Dealy, Bern Caudill
;
Kearsley, Aaron
;
Wolff, Carolyn
; …
- In:
Applied economics
53
(
2021
)
9
,
pp. 1112-1126
Persistent link: https://www.econbiz.de/10012425452
Saved in:
4
An empirical investigation on the economic impact of shared patient information among doctors
Jung, Dain
;
Kwak, Do Won
;
Kim, Hye-jin
;
Kim, Minki
- In:
Applied economics
52
(
2020
)
33
,
pp. 3555-3573
Persistent link: https://www.econbiz.de/10012258956
Saved in:
5
The effects of direct-to-consumer advertising of
pharmaceuticals
on adherence
Cardon, James H.
;
Showalter, Mark H.
- In:
Applied economics
47
(
2015
)
49/51
,
pp. 5432-5444
Persistent link: https://www.econbiz.de/10011341789
Saved in:
6
Does microtherm boost pharmaceutical companies' market capitalization returns?
Kao, Yu-Sheng
;
Sun, Hao-Yang
;
Nieh, Chien-chung
;
Zhao, Kai
- In:
Applied economics
50
(
2018
)
14
,
pp. 1522-1535
Persistent link: https://www.econbiz.de/10011848817
Saved in:
7
The generics paradox revisited : empirical evidence from regulated markets
Vandoros, Sotiris
;
Kanavos, Panos
- In:
Applied economics
45
(
2013
)
22/24
,
pp. 3230-3239
Persistent link: https://www.econbiz.de/10010345456
Saved in:
8
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
9
The effects of advertising skepticism in consumer prescription drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
10
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
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