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~isPartOf:"Applied economics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Großveranstaltung"
~subject:"Sponsorship"
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Großveranstaltung
Sponsorship
Sport
130
Sports
130
Sportmarketing
77
Sports marketing
77
Professional sports
63
Profisport
63
Consumer behaviour
53
Konsumentenverhalten
53
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Sportveranstaltung
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Sponsoring
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Biscaia, Rui
2
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Mohammadi, Sardar
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Ross, Stephen
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Santos, Manuel Alonso dos
2
Tootelian, Dennis H.
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1
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Applied economics
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
28
Journal of sport management : the official journal of the North American Society of Sport Management
28
International journal of sport management and marketing : IJSMM
23
Sport management review
21
Journal of business research : JBR
15
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of sports economics
10
Tourism management : research, policies, practice
9
International journal of sport finance
8
Sport, Business and Management : an international journal ; SBM
7
European journal of marketing : EJM
6
Faculty research series / Holy Cross, Economics and Accounting
6
Asian business & management
5
Tourism economics : the business and finance of tourism and recreation
5
Europäische Hochschulschriften / 5
4
Hamburg contemporary economic discussions
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism management perspectives : TMP
4
International journal of event and festival management
3
Journal of strategic marketing
3
Omega : the international journal of management science
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
3
Regional studies
3
Revue d'économie politique
3
Sport and tourism : 53st congress 2003, Athens, Greece
3
Sportfinanzierung : Spannungen zwischen Markt und Staat
3
Springer eBook Collection
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SpringerLink / Bücher
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Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
2
Arbeitspapiere / Institut für Marketing, European Business School
2
Asia Pacific journal of marketing and logistics
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Edition HWWI
2
European research studies
2
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
The anticipated legacies of mega sporting events : an econometric analysis of Olympic announcement effect on the real estate market in small communities
Hur, Chan Hyeon
;
Kim, Kihan
- In:
Applied economics
55
(
2023
)
8
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013498898
Saved in:
3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
8
Impact of market demand on recurring hallmark sporting event spectators : an empirical study of the Shanghai Masters
Luo, Lei
;
Qian, Tyreal Yizhou
;
Rich, Gregg
;
Zhang, James J.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013369896
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
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