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~isPartOf:"Applied economics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sponsorship"
~subject:"USA"
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Sponsorship
USA
Sport
130
Sports
130
Sportmarketing
77
Sports marketing
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Professional sports
63
Profisport
63
Consumer behaviour
53
Konsumentenverhalten
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39
Sportveranstaltung
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Sponsoring
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Biscaia, Rui
2
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Applied economics
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
52
International journal of sport management and marketing : IJSMM
34
Sport marketing quarterly : preferred journal of the Sport Marketing Association
28
Sport management review
23
European Sport management quarterly : ESMQ
19
Working paper / National Bureau of Economic Research, Inc.
17
Journal of business research : JBR
14
International journal of sport finance
10
Journal of sports economics
9
Social Science & Medicine
8
Advances in the economics of sport
7
Southern economic journal
7
European journal of marketing : EJM
6
Cowles Foundation discussion paper
5
Sport, Business and Management : an international journal ; SBM
5
CESifo working papers
4
Economic inquiry : journal of the Western Economic Association International
4
Europäische Hochschulschriften / 5
4
SpringerLink / Bücher
4
The American journal of economics and sociology
4
The review of economics and statistics
4
Atlantic economic journal : AEJ
3
Discussion paper / Centre for Economic Policy Research
3
ILR review : the journal of work and policy
3
Journal of economic behavior & organization : JEBO
3
Journal of economics and finance
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Sport and society
3
Springer eBook Collection
3
The journal of media economics
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Working paper / University of Alberta, Faculty of Arts, Department of Economics
3
Working papers / Harvard Business School, Division of Research
3
American economic journal : a journal of the American Economic Association
2
Applied Marketing Science / Angewandte Marketingforschung
2
Applied financial economics
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
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ECONIS (ZBW)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
4
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
5
LGBTQ-inclusive fan codes of conduct in US athletic departments : a multilevel analysis
Melton, E. Nicole
;
Cunningham, George B.
;
MacCharles, …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
3
,
pp. 432-448
Persistent link: https://www.econbiz.de/10014331510
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
8
A comparative analysis of sports gambling in the United States
Dwyer, Brendan
;
Hayduk, Ted, III
;
Drayer, Joris
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 684-706
Persistent link: https://www.econbiz.de/10013370470
Saved in:
9
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
10
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
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