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~isPartOf:"Applied economics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sponsorship"
~subject:"United Kingdom"
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Sponsorship
United Kingdom
Sport
130
Sports
130
Sportmarketing
77
Sports marketing
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Professional sports
63
Profisport
63
Consumer behaviour
53
Konsumentenverhalten
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Biscaia, Rui
2
Mikhailitchenko, Galina N.
2
Mohammadi, Sardar
2
Ross, Stephen
2
Santos, Manuel Alonso dos
2
Tootelian, Dennis H.
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1
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Applied economics
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
23
European Sport management quarterly : ESMQ
22
Sport management review
19
International journal of sport management and marketing : IJSMM
16
Journal of business research : JBR
14
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
International journal of sport finance
7
European journal of marketing : EJM
6
Sport, Business and Management : an international journal ; SBM
6
Leisure studies : the journal of the Leisure Studies Association
5
Tourism management : research, policies, practice
5
Europäische Hochschulschriften / 5
4
Managing sport business : an introduction
4
IZA Discussion Paper
3
Journal of strategic marketing
3
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
3
Research papers / Birkbeck Sport Business Centre
3
Springer eBook Collection
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
2
Arbeitspapiere / Institut für Marketing, European Business School
2
DUV : Wirtschaftswissenschaft
2
Die Ökonomie des Sports in den Medien
2
Discussion paper / Centre for Economic Policy Research
2
Discussion paper series / IZA
2
Economica
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of advertising research
2
Journal of cultural economics
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Management-Reihe Corporate Social Responsibility
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Psychology & marketing
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
Services marketing quarterly
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ECONIS (ZBW)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
3
Spectator demand for the sport of kings
Buraimo, Babatunde
;
Coster, Neil
;
Forrest, David
- In:
Applied economics
53
(
2021
)
51
,
pp. 5883-5897
Persistent link: https://www.econbiz.de/10012627105
Saved in:
4
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
5
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
6
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
7
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
8
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
Saved in:
9
Sponsorship of the FIFA world cup, shareholder wealth, and the impact of corruption
Hundt, Steffen
;
Horsch, Andreas
- In:
Applied economics
51
(
2019
)
23
,
pp. 2468-2491
Persistent link: https://www.econbiz.de/10012196710
Saved in:
10
Investigating the different congruence effects on sports sponsor brand equity
Wang, Michael Chih-Hung
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
2
,
pp. 196-211
Persistent link: https://www.econbiz.de/10011709619
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