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~isPartOf:"Applied economics"
~isPartOf:"International journal of sports marketing & sponsorship"
~subject:"Sponsorship"
~subject:"World"
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Sport
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77
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Applied economics
International journal of sports marketing & sponsorship
European Sport management quarterly : ESMQ
29
Journal of sport management : the official journal of the North American Society of Sport Management
23
International journal of sport management and marketing : IJSMM
21
Sport management review
18
Sport marketing quarterly : preferred journal of the Sport Marketing Association
15
Journal of business research : JBR
14
Journal of sports economics
9
Sport and migration : borders, boundaries and crossings
8
European journal of marketing : EJM
6
International journal of sport finance
6
Sport, Business and Management : an international journal ; SBM
5
Europäische Hochschulschriften / 5
4
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
4
Springer eBook Collection
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Critical explorations
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Future of business and finance
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Journal of strategic marketing
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Managing sport business : an introduction
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Routledge research in sport business and management
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics letters
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Arbeitspapiere / Institut für Marketing, European Business School
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Baltic Journal of Economic Studies
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DUV : Wirtschaftswissenschaft
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Die Ökonomie des Sports in den Medien
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Faculty research series / Holy Cross, Economics and Accounting
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Foundations of sport management
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
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Hamburg contemporary economic discussions
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International journal of advertising : the quarterly review of marketing communications
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Journal of advertising research
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Journal of business strategy
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of management & organization : journal of Australian and New Zealand Academy of Management
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Local Economic and Employment Development (LEED)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
The anticipated legacies of mega sporting events : an econometric analysis of Olympic announcement effect on the real estate market in small communities
Hur, Chan Hyeon
;
Kim, Kihan
- In:
Applied economics
55
(
2023
)
8
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013498898
Saved in:
3
How long does a medal win last? : survival analysis of the duration of Olympic success
Csurilla, Gergely
;
Fertő, Imre
- In:
Applied economics
54
(
2022
)
43
,
pp. 5006-5020
Persistent link: https://www.econbiz.de/10013411088
Saved in:
4
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Santos, Manuel Alonso dos
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
5
Sport sponsorship as a booster for customer engagement : the role of activation, authenticity and attitude
Schönberner, Jan
;
Woratschek, Herbert
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 259-277
Persistent link: https://www.econbiz.de/10014331364
Saved in:
6
"Giving PUMA the boot" : a case study of a contemporary consumer sports boycott
Dart, Jon
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 278-294
Persistent link: https://www.econbiz.de/10014331365
Saved in:
7
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
Abdolmaleki, Hossein
;
Mohammadi, Sardar
;
Babaei, Mehdi
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
5
,
pp. 985-1001
Persistent link: https://www.econbiz.de/10014430860
Saved in:
8
Exploring the empirical evidence of social desirability bias (SDB) in sport consumer research
Park, Youngho
;
Kwak, Dae Hee
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
1
,
pp. 173-189
Persistent link: https://www.econbiz.de/10012797848
Saved in:
9
Rethinking dual careers : success factors for career transition of professional football players and the role of sport entrepreneurship
Ramos, Ana Sofia
;
Hammerschmidt, Jonas
;
Ribeiro, …
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 881-900
Persistent link: https://www.econbiz.de/10013370511
Saved in:
10
Game play and the effectiveness of sponsor signage : visual attention to brand messages in live sport broadcasts
Boronczyk, Felix
;
Rumpf, Christopher
;
Breuer, Christoph
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
5
,
pp. 950-965
Persistent link: https://www.econbiz.de/10013370519
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