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~isPartOf:"Journal of business ethics : JOBE"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Nachschlagewerk"
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Advertising
58
Werbung
58
Advertising effects
19
Consumer behaviour
19
Konsumentenverhalten
19
Werbewirkung
19
Ethics
14
Ethik
13
Corporate Social Responsibility
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2
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Applied economics
Journal of business ethics : JOBE
Journal of advertising research
202
International journal of advertising : the review of marketing communications
191
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of advertising
157
Journal of business research : JBR
152
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
64
European journal of marketing : EJM
62
European journal of operational research : EJOR
60
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
International journal of industrial organization
52
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
40
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Information economics and policy : IEP
24
International journal of consumer studies
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
Asia Pacific journal of marketing and logistics
22
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ECONIS (ZBW)
58
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1
Social media sentiments and firm value
Benjamin, Samuel Jebaraj
;
Biswas, Pallab Kumar
; …
- In:
Applied economics
54
(
2022
)
26
,
pp. 2983-2997
Persistent link: https://www.econbiz.de/10013171176
Saved in:
2
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
Quaquebeke, Niels van
;
Becker, Jan U.
;
Goretzki, Niko
; …
- In:
Journal of business ethics : JOBE
156
(
2019
)
2
,
pp. 357-376
Persistent link: https://www.econbiz.de/10012017531
Saved in:
3
The imaginary intrasexual competition : advertisements featuring provocative female models trigger women to engage in indirect aggression
Borau, Sylvie
;
Bonnefon, Jean-François
- In:
Journal of business ethics : JOBE
157
(
2019
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10012030611
Saved in:
4
Exploring perceptions of advertising ethics : an informant-derived approach
Shabbir, Haseeb Ahmed
;
Maalouf, Hala
;
Griessmair, Michele
; …
- In:
Journal of business ethics : JOBE
159
(
2019
)
3
,
pp. 727-744
Persistent link: https://www.econbiz.de/10012108974
Saved in:
5
An analytical framework for retailer price and advertising decisions for products with temperature-sensitive demand
Chenavaz, Régis
;
Escobar, Octavio
;
Rousset, Xavier
- In:
Applied economics
51
(
2019
)
52
,
pp. 5683-5693
Persistent link: https://www.econbiz.de/10012197268
Saved in:
6
Measuring the effects of advertising on green industry sales : a generalized propensity score approach
Li, Yajuan
;
Palma, Marco A.
;
Hall, Charles R.
; …
- In:
Applied economics
51
(
2019
)
12
,
pp. 1303-1318
Persistent link: https://www.econbiz.de/10012196540
Saved in:
7
Are corporate social responsibility and advertising complements or substitutes in producing firm reputation?
Lloyd-Smith, Patrick
;
An, Henry
- In:
Applied economics
51
(
2019
)
21
,
pp. 2275-2288
Persistent link: https://www.econbiz.de/10012196677
Saved in:
8
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
9
Does deceptive marketing pay? : the evolution of consumer sentiment surrounding a pseudo-product-harm crisis
Song, Reo
;
Kim, Ho
;
Lee, Gene Moo
;
Jang, Sungha
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012058546
Saved in:
10
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
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