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7
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Applied economics
Journal of current issues and research in advertising
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
13
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
Women in PR history
9
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising : JCIRA
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
Enterprise & society : the international journal of business history
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
3
Journal of business anthropology
3
Journal of business ethics : JOBE
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The Sage handbook of advertising
3
The marketing review
3
Breaking new ground in theory and practice
2
Ekonomiska Samfundets tidskrift
2
Event-Marketing : Trends und Entwicklungen
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ECONIS (ZBW)
7
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1
Creativity in advertising : how to test for highly creative individuals, how to generate alternative creative ideas, and how to pretest them
Rossiter, John R.
- In:
Journal of current issues and research in advertising
43
(
2022
)
2
,
pp. 123-136
Persistent link: https://www.econbiz.de/10013358818
Saved in:
2
Managing change and finding identity : a grounded analysis of advertising agency leadership
Patwardhan, Padmini
;
Habib, Sabrina
;
Patwardhan, Hemant
- In:
Journal of current issues and research in advertising
40
(
2019
)
3
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012243135
Saved in:
3
New advertising agency roles in the ever-expanding media landscape
Windels, Kasey
;
Stuhlfaut, Mark
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10012243063
Saved in:
4
Achieving strategic digital integration : views from experienced New York City advertising agency professionals
Childers, Courntey Carpenter
;
Haley, Eric John
; …
- In:
Journal of current issues and research in advertising
39
(
2018
)
3
,
pp. 244-265
Persistent link: https://www.econbiz.de/10012243071
Saved in:
5
Identification and estimation of complex multivariate lag structures : a nesting approach
Leeflang, Peter
- In:
Applied economics
24
(
1992
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10001133072
Saved in:
6
Advertising and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
Saved in:
7
Asymmetric promotion and strike effects in an oligopolistic service industry
Meredith, Lindsay N.
- In:
Applied economics
23
(
1991
)
6
,
pp. 1123-1134
Persistent link: https://www.econbiz.de/10001132334
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