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~isPartOf:"Applied economics"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Women in PR history"
~subject:"Advertising industry"
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Advertising industry
Werbewirtschaft
16
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6
Wirtschaftsgeschichte
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5
Theory
5
Weibliche Führungskräfte
5
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5
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Applied economics
Journal of marketing research : JMR
Women in PR history
Journal of advertising research
22
Journal of historical research in marketing
17
A master class in brand planning : the timeless works of Stephen King
14
Global advertising practice in a borderless world
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of marketing communications
10
SpringerLink / Bücher
10
Advertising in developing and emerging countries : the economic, political and social context
8
European journal of marketing : EJM
8
The advertising handbook
8
The Routledge companion to advertising and promotional culture
7
Working paper / National Bureau of Economic Research, Inc.
7
NBER working paper series
6
Academy of Management journal : AMJ
5
American journal of agricultural economics
5
Journal of business research : JBR
5
The service industries journal
5
Handbuch der Marktforschung
4
International business review : the official journal of the European International Business Academy
4
Journal of current issues and research in advertising
4
Journal of current issues and research in advertising : JCIRA
4
Journal of promotion management : JPM
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER Working Paper
4
The history of advertising
4
Working paper series
4
Brand Planning : starke Strategien für Marken und Kampagnen
3
CESifo working papers
3
CORE discussion paper : DP
3
Enterprise & society : the international journal of business history
3
Europäische Hochschulschriften / 5
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of marketing : IJM ; formerly Der Markt
3
JMM : the international journal on media management
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ECONIS (ZBW)
16
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1
Re-examining the existence of the "velvet ghetto" and the "glass ceiling" : examining the status of American women in public relations a generation later
Wright, Donald K.
- In:
Women in PR history
,
(pp. 9-17)
.
2021
Persistent link: https://www.econbiz.de/10012501779
Saved in:
2
"Signum authenticum" of women : herstories in Turkey's public relations during the early years
Aktaş, Melike
;
Gençtürk Hızal, Gilman Senem
; …
- In:
Women in PR history
,
(pp. 31-40)
.
2021
Persistent link: https://www.econbiz.de/10012501785
Saved in:
3
Professional standards of PR in three decades through the lenses of Turkish women presidents of IPRA
Hürmeriç, Pelin
;
Bıçakçı, A. Banu
- In:
Women in PR history
,
(pp. 41-56)
.
2021
Persistent link: https://www.econbiz.de/10012501786
Saved in:
4
Betty Stewart, orientalism and Oriental Cavalcade : entertainment public relations in late 1950s Australia
Fitch, Kate
- In:
Women in PR history
,
(pp. 57-66)
.
2021
Persistent link: https://www.econbiz.de/10012501788
Saved in:
5
The militant documentary films of Helena Lumbreras as dissent and protest public relations
Guardia, Isadora
;
Martínez, Carolina
;
Xifra, Jordi
- In:
Women in PR history
,
(pp. 67-79)
.
2021
Persistent link: https://www.econbiz.de/10012501793
Saved in:
6
A "herstory" of Malaysian public relations : Paddy Schubert, Malaysia's women PR pioneer
Souket, Rizwanah
- In:
Women in PR history
,
(pp. 80-90)
.
2021
Persistent link: https://www.econbiz.de/10012501794
Saved in:
7
The Loi Krathong festival and Nang Noppamas : applying current "PR" theory to identify the first Thai female PR practitioner
Parichart Sthapitanonda
- In:
Women in PR history
,
(pp. 91-103)
.
2021
Persistent link: https://www.econbiz.de/10012501795
Saved in:
8
Inez Kaiser : the perseverance of a public relations pioneer
Hill, Denise
;
Spector, Shelley
- In:
Women in PR history
,
(pp. 104-115)
.
2021
Persistent link: https://www.econbiz.de/10012501796
Saved in:
9
Women in public relations : a thematic analysis of ECM data (2009-2019)
Topić, Martina
;
Tench, Ralph
- In:
Women in PR history
,
(pp. 18-30)
.
2021
Persistent link: https://www.econbiz.de/10012501783
Saved in:
10
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
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