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~isPartOf:"Applied economics"
~isPartOf:"The Routledge companion to advertising and promotional culture"
~subject:"USA"
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Advertising industry
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Werbewirtschaft
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Theorie
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1930-1950
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Arbeitsmarktdiskriminierung
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Beer
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Comparison
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Boulton, Christopher
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Chávez, Christopher A.
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Duffy, Brooke Erin
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Lee, Byunglak
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Stole, Inger L.
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Tremblay, Victor J.
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Applied economics
The Routledge companion to advertising and promotional culture
Journal of advertising research
8
American journal of agricultural economics
3
International journal of advertising : the quarterly review of marketing communications
3
Academy of Management journal : AMJ
2
European journal of marketing : EJM
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business ethics : JOBE
2
Journal of economics & management strategy : JEMS
2
Journal of historical research in marketing
2
The Routledge companion to marketing and feminism
2
Trademarks, brands, and competitiveness
2
Women in PR history
2
Advertising, promotion, and new media
1
American journal of business : applying research to practice ; AJB
1
Best practices in talent management : how the world's leading corporations manage, develop, and retain top talent
1
Business history review
1
Chris Argyris : critical evaluations in business and management
1
Corporate creativity : developing an innovative organization
1
Gender in management : an international journal
1
Global advertising practice in a borderless world
1
Handbook of research on international advertising
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Inside marketing : practices, ideologies, devices
1
JMM : the international journal on media management
1
Journal of advertising
1
Journal of business venturing
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising : JCIRA
1
Journal of economic behavior & organization : JEBO
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of marketing communications
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Kellogg on advertising & media : the Kellogg School of Management
1
Management international review : mir ; journal of international business
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Monthly labor review : MLR
1
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ECONIS (ZBW)
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1
The ghosts of Mad Men : race and gender inequality inside American advertising agencies
Boulton, Christopher
- In:
The Routledge companion to advertising and promotional …
,
(pp. 252-266)
.
2013
Persistent link: https://www.econbiz.de/10010197561
Saved in:
2
The new "real women" of advertising : subjects, experts, and producers in the interactive era
Duffy, Brooke Erin
- In:
The Routledge companion to advertising and promotional …
,
(pp. 223-236)
.
2013
Persistent link: https://www.econbiz.de/10010197565
Saved in:
3
The ties that bind : US Hispanic advertising and the tension between global and local forces
Chávez, Christopher A.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 146-158)
.
2013
Persistent link: https://www.econbiz.de/10010197572
Saved in:
4
Media buying : the new power of advertising
Turow, Joseph
- In:
The Routledge companion to advertising and promotional …
,
(pp. 99-111)
.
2013
Persistent link: https://www.econbiz.de/10010197576
Saved in:
5
The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
Stole, Inger L.
- In:
The Routledge companion to advertising and promotional …
,
(pp. 39-52)
.
2013
Persistent link: https://www.econbiz.de/10010197581
Saved in:
6
Advertising and the US market demand for beer
Lee, Byunglak
- In:
Applied economics
24
(
1992
)
1
,
pp. 69-76
Persistent link: https://www.econbiz.de/10001129552
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