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~isPartOf:"Applied economics"
~isPartOf:"The journal of services marketing"
~isPartOf:"Working papers"
~person:"Huang, Min-Hsin"
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Huang, Min-Hsin
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Strategies to enhance consumers' identification with a service firm
Huang, Min-Hsin
;
Cheng, Zhao-Hong
- In:
The journal of services marketing
30
(
2016
)
4
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011615483
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2
Re-examining the effect of service recovery : the moderating role of brand equity
Huang, Min-Hsin
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 509-516
Persistent link: https://www.econbiz.de/10009387523
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