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~isPartOf:"Applied economics"
~subject:"Advertising"
~subject:"Innovation diffusion"
~subject:"Television programme"
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Habit, aggregation and long memory : evidence from television audience data
Byers, John D.
;
Peel, David
;
Thomas, Dennis A.
- In:
Applied economics
39
(
2007
)
1/3
,
pp. 321-327
Persistent link: https://www.econbiz.de/10003427306
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