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~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~isPartOf:"Management information systems : mis quarterly"
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Search: subject_exact:"Media usage"
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Media usage
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Applied economics letters
International journal of market research : JMRS ; the journal of the Market Research Society
Management information systems : mis quarterly
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
5
Telecommunications policy : the international journal of digital economy, data sciences and new media
5
The Routledge companion to digital consumption
5
Ökonomie, Qualität und Management von Unterhaltungsmedien
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of marketing management : MM
4
Medien im Marketing : Optionen der Unternehmenskommunikation
4
The review of economics and statistics
4
Aus Politik und Zeitgeschichte : APuZ
3
Breaking new ground in theory and practice
3
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
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1
Media bias with asymmetric media quality
Yang, Sangwoo
- In:
Applied economics letters
29
(
2022
)
19
,
pp. 1810-1814
Persistent link: https://www.econbiz.de/10013412310
Saved in:
2
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
3
The influence of Internet on politics : the impact of Facebook and the Internet penetration on elections in Taiwan
Chou, Li-Chen
;
Fu, Chung Yuan
- In:
Applied economics letters
24
(
2017
)
7/9
,
pp. 494-497
Persistent link: https://www.econbiz.de/10011711227
Saved in:
4
Star quality and competitive balance? : television audience demand for English Premier League football reconsidered
Scelles, Nicolas
- In:
Applied economics letters
24
(
2017
)
19
,
pp. 1399-1402
Persistent link: https://www.econbiz.de/10011852640
Saved in:
5
Gender and the media : investigating audience opinions on TV, radio and the Internet
Bunker, David
;
Bryson, James
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 355-379
Persistent link: https://www.econbiz.de/10011586083
Saved in:
6
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
7
Computing in everyday life : a call for research on experiental computing
Yu, Yŏng-jin
- In:
Management information systems : mis quarterly
34
(
2010
)
2
,
pp. 213-231
Persistent link: https://www.econbiz.de/10003981987
Saved in:
8
Advoidance of information technology threats : a theoretical perspective
Liang, Huigang
;
Xue, Yajiong
- In:
Management information systems : mis quarterly
33
(
2009
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10003808191
Saved in:
9
Digital versus traditional newspapers : influences on perceived substitutability
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 635-657
Persistent link: https://www.econbiz.de/10003873081
Saved in:
10
Understanding digital inequality : comparing continued use behavioral models of the socio-economically advantaged and disadvantaged
Hsieh, J. J. Po-An
;
Rai, Arun
;
Keil, Mark
- In:
Management information systems : mis quarterly
32
(
2008
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10003686664
Saved in:
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