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~isPartOf:"Applied economics letters"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~person:"Pelsmacker, Patrick de"
~type:"article"
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Applied economics letters
International journal of market research : JMRS ; the journal of the Market Research Society
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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