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~isPartOf:"Applied economics letters"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
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Search: subject_exact:"Media usage"
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Applied economics letters
International journal of market research : JMRS ; the journal of the Market Research Society
Media-Perspektiven
41
The journal of media economics
34
Journal of advertising research
27
Young consumers : insight and ideas for responsible marketers
18
JMM : the international journal on media management
16
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
15
Discussion paper / Centre for Economic Policy Research
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
12
SpringerLink / Bücher
12
Web-Monitoring : Gewinnung und Analyse von Daten über das Kommunikationsverhalten im Internet
12
Discussion paper series / IZA
11
International journal of internet marketing and advertising : IJIMA
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
NBER working paper series
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
BLM-Schriftenreihe
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of internet commerce
8
Journal of marketing communications
8
Psychology & marketing
8
Working paper / National Bureau of Economic Research, Inc.
8
Gabler Edition Wissenschaft
7
Journal of promotion management : JPM
7
Leitfaden Online-Marketing ; [Bd. 1]
7
CESifo working papers
6
Journal of media business studies
6
Journal of sport management : the official journal of the North American Society of Sport Management
6
KOF working papers
6
Schnittstellen (in) der Medienökonomie
6
The journal of consumer marketing
6
AWA '97
5
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
5
International journal on media management : JMM
5
Journal of business research : JBR
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of sports economics
5
Journal of targeting, measurement and analysis for marketing
5
Les cahiers du CEPS-INSTEAD
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1
Media bias with asymmetric media quality
Yang, Sangwoo
- In:
Applied economics letters
29
(
2022
)
19
,
pp. 1810-1814
Persistent link: https://www.econbiz.de/10013412310
Saved in:
2
How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
3
,
pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
Saved in:
3
The influence of Internet on politics : the impact of Facebook and the Internet penetration on elections in Taiwan
Chou, Li-Chen
;
Fu, Chung Yuan
- In:
Applied economics letters
24
(
2017
)
7/9
,
pp. 494-497
Persistent link: https://www.econbiz.de/10011711227
Saved in:
4
Star quality and competitive balance? : television audience demand for English Premier League football reconsidered
Scelles, Nicolas
- In:
Applied economics letters
24
(
2017
)
19
,
pp. 1399-1402
Persistent link: https://www.econbiz.de/10011852640
Saved in:
5
Gender and the media : investigating audience opinions on TV, radio and the Internet
Bunker, David
;
Bryson, James
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
3
,
pp. 355-379
Persistent link: https://www.econbiz.de/10011586083
Saved in:
6
The importance of social motives for watching and interacting with digital television
Bellman, Steven
;
Schweda, Anika
;
Varan, Duane
- In:
International journal of market research : JMRS ; the …
52
(
2010
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10003944384
Saved in:
7
Digital versus traditional newspapers : influences on perceived substitutability
Flavián Blanco, Carlos
;
Gurrea Sarasa, Raquel
- In:
International journal of market research : JMRS ; the …
51
(
2009
)
5
,
pp. 635-657
Persistent link: https://www.econbiz.de/10003873081
Saved in:
8
Participation cycles and emergent cultures in an online community
Ewing, Tom
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 575-590
Persistent link: https://www.econbiz.de/10003764927
Saved in:
9
How does Web 2.0 stretch traditional influencing patterns?
Eccleston, Derek
;
Griseri, Luca
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 591-616
Persistent link: https://www.econbiz.de/10003764965
Saved in:
10
Squatting at the digital campfire : researching the open source sorftware community
Cromie, John
;
Ewing, Michael
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
5
,
pp. 631-653
Persistent link: https://www.econbiz.de/10003764980
Saved in:
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