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~isPartOf:"Applied economics letters"
~isPartOf:"Journal of promotion management : JPM"
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Applied economics letters
Journal of promotion management : JPM
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
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NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of sports economics
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Prometheus : critical studies in innovation
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Tourism management : research, policies, practice
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CESifo working papers
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Economics letters
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Information economics and policy : IEP
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
International journal on media management : JMM
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Journal of economic behavior & organization : JEBO
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Kyklos : international review for social sciences
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Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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ECONIS (ZBW)
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1
How do global audiences of TV shows take shape? : evidence from Netflix
Jang, Moonkyoung
;
Kim, Dokyung
;
Baek, Hyunmi
- In:
Applied economics letters
30
(
2023
)
3
,
pp. 285-291
Persistent link: https://www.econbiz.de/10013553194
Saved in:
2
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
3
Women are not always less competitive than men : evidence from "Come dine with me"
Ahmed, Ali M.
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 1099-1101
Persistent link: https://www.econbiz.de/10009317544
Saved in:
4
Unnatural experiments : the case of television game shows
Reback, Charles
;
Stowe, Kristin
- In:
Applied economics letters
18
(
2011
)
10/12
,
pp. 919-923
Persistent link: https://www.econbiz.de/10009317695
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5
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
6
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
7
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
8
Satellite television and football attendance : the not so super effect
Allan, Stephen
- In:
Applied economics letters
11
(
2004
)
2
,
pp. 123-125
Persistent link: https://www.econbiz.de/10001927749
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