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~isPartOf:"Applied financial economics letters"
~subject:"Event-Marketing"
~subject:"Marketingmanagement"
~type:"article"
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Tsiotsou, Rodoula
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Applied financial economics letters
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
13
Journal of sport management : the official journal of the North American Society of Sport Management
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
Journal of marketing communications
5
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
4
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of advertising research
4
European journal of marketing : EJM
3
International journal of sport management and marketing : IJSMM
3
International journal of sports marketing & sponsorship
3
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Marketing intelligence & planning
3
Psychology & marketing
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Sport management review
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Die Ökonomie des Sports in den Medien
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Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
Integrated marketing communication
2
International journal of advertising : the review of marketing communications
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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Journal of the Academy of Marketing Science
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The journal of brand management : an international journal
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Arts marketing : an international journal ; AM
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Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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Business horizons
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Consumer behavior review : CBR
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Corporate communications : an international journal
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
1
European Sport management quarterly : ESMQ
1
Fokus Mittelstand : Einzelaspekte der Mittelstandsforschung
1
International journal of consumer studies
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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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