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~isPartOf:"Applied financial economics letters"
~subject:"Marketingmanagement"
~subject:"USA"
~type:"article"
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Lalountas, Dionysis Antonios
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Tsiotsou, Rodoula
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Applied financial economics letters
Sport marketing quarterly : preferred journal of the Sport Marketing Association
14
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
International journal of sports marketing & sponsorship
9
International journal of sport management and marketing : IJSMM
8
Journal of advertising : official publication of the American Academy of Advertising
7
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
4
Journal of advertising research
4
Journal of marketing communications
4
Journal of the Academy of Marketing Science
3
Marketing intelligence & planning
3
Psychology & marketing
3
Academy of Management journal : AMJ
2
Corporate brand and corporate reputation
2
Die Ökonomie des Sports in den Medien
2
European journal of marketing : EJM
2
Flensburger Forschungsbeiträge zu kleinen und mittleren Unternehmen ; 2
2
Harvard business review : HBR
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing management : MM
2
Journal of promotion management : innovations in planning and applied research
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Journal of sports economics
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Management-Handbuch Bildungssponsoring : Grundlagen, Ansätze und Fallbeispiele für Sponsoren und Gesponserte
2
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
2
Sport management review
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The journal of business & industrial marketing
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AMS review : official publication of the Academy of Marketing Science
1
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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American economic journal : a journal of the American Economic Association
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Australasian marketing journal
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Business history review
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Business horizons
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Corporate communications : an international journal
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Decision support systems : DSS ; the international journal
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Eastern economic journal
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Economics of innovation and new technology
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Enterprise & society : the international journal of business history
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Entrepreneurial Innovation : Strategy and Competition Aspects
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Applying event study analysis to assess the impact of marketing communication strategies : the case of sponsorship
Tsiotsou, Rodoula
;
Lalountas, Dionysis Antonios
- In:
Applied financial economics letters
1
(
2005
)
4
,
pp. 259-262
Persistent link: https://www.econbiz.de/10003016833
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