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~isPartOf:"Applying predictive analytics within the service sector"
~isPartOf:"Journal of media business studies"
~isPartOf:"Springer eBooks / Business and Economics"
~subject:"Markenführung"
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Applying predictive analytics within the service sector
Journal of media business studies
Springer eBooks / Business and Economics
Brand Content : die Marke als Medienereignis
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Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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