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~isPartOf:"Apps management and e-commerce transactions in real-time"
~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Kushwaha, G. S."
~type:"article"
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Apps management and e-commerce transactions in real-time
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
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