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~isPartOf:"Arab economic and business journal"
~isPartOf:"Business horizons"
~isPartOf:"Innovation: organization & management : IOM"
~person:"Shapiro, Daniel M."
~subject:"Social web"
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Arab economic and business journal
Business horizons
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Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy
Berthon, Pierre R.
;
Pitt, Leyland F.
;
Plangger, Kirk
; …
- In:
Business horizons
55
(
2012
)
3
,
pp. 261-271
Persistent link: https://www.econbiz.de/10009548142
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