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~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Journal of marketing"
~person:"Lilien, Gary L."
~source:"econis"
~subject:"Leistungsbündel"
~subject:"business-to-business marketing"
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Leistungsbündel
business-to-business marketing
B-to-B-Marketing
4
Business-to-business marketing
4
Beziehungsmarketing
2
Lieferantenmanagement
2
Relationship marketing
2
Salespeople
2
Selling
2
Supplier relationship management
2
Verkauf
2
Verkaufspersonal
2
Customer acquisition
1
Customer data
1
Führungskräfte
1
Führungsstil
1
Handelsvertretung
1
Kundendaten
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1
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Marketingmanagement
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Viral marketing
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Virales Marketing
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causal inference
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compensation
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cross-selling
1
customer assignment strategies
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customer references
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difference-in-differences
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leadership behavior
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referral management
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referrals
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sales management
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sales representative departure
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triadic communication
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Lilien, Gary L.
Homburg, Christian
4
Grewal, Rajdeep
3
Bornemann, Torsten
2
Hahn, Alexander
2
Schmitz, Christian
2
Alavi, Sascha
1
Chakravarty, Anindita
1
Colm, Laura
1
Frieß, Maximilian
1
Habel, Johannes
1
Hada, Mahima
1
Hohenberg, Sebastian
1
Jensen, Ove
1
Kowalewski, Heiko
1
Kumar, Alok
1
Lee, You-Cheong
1
Ordanini, Andrea
1
Reckenfelderbäumer, Martin
1
Reinartz, Werner J.
1
Shi, Huanhuan
1
Sridhar, Shrihari
1
Stierl, Marcel
1
Ulaga, Wolfgang
1
Wilczek, Halina
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Journal of marketing
The journal of supply chain management : a global review of purchasing and supply
1
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ECONIS (ZBW)
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Sales representative departures and customer reassignment strategies in business-to-business markets
Shi, Huanhuan
;
Sridhar, Shrihari
;
Grewal, Rajdeep
; …
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 25-44
Persistent link: https://www.econbiz.de/10011697520
Saved in:
2
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
3
Supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
2
,
pp. 34-51
Persistent link: https://www.econbiz.de/10010345573
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