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~isPartOf:"Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum"
~isPartOf:"Journal of marketing"
~person:"Reckenfelderbäumer, Martin"
~subject:"Bundling strategy"
~subject:"Leistungsbündel"
~type:"book"
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Reckenfelderbäumer, Martin
Kowalewski, Heiko
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Arbeitsbericht / Institut für Unternehmensführung und Unternehmensforschung, Ruhr-Universität Bochum
Journal of marketing
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Prozeßmanagement für industrielle Services - ein Ansatz zur Erzielung von Wettbewerbsvorteilen
Kowalewski, Heiko
;
Reckenfelderbäumer, Martin
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1998
Persistent link: https://www.econbiz.de/10013328512
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