Varey, Richard J.; Lewis, Barbara R. - In: European Journal of Marketing 33 (1999) 9/10, pp. 926-944
Internal marketing has been of interest to practitioners and academics, in marketing and other disciplines of … management, for some years, and published papers focus on definitions, the role of internal marketing in organisations, and … various empirical investigations. Discusses the elements of a broadened concept on internal marketing, which emerges from: a …