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~isPartOf:"Arbeitspapier / HHL, Leipzig Graduate School of Management"
~isPartOf:"International journal of sports marketing & sponsorship"
~person:"Watanabe, Nicholas Masafumi"
~type_genre:"Article in journal"
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Arbeitspapier / HHL, Leipzig Graduate School of Management
International journal of sports marketing & sponsorship
Journal of sport management : the official journal of the North American Society of Sport Management
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Effects of in-game brand congruity on esports consumers' implicit and explicit memory
Hwang, Yongjin
;
Watanabe, Nicholas Masafumi
;
Nagel, Mark S.
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10014232451
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