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~isPartOf:"Arbeitspapier / Hans-Böckler-Stiftung"
~isPartOf:"International journal of business environment : IJBE"
~isPartOf:"International journal of innovation and technology management"
~person:"Scheiner, Christian Willi"
~type:"article"
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Arbeitspapier / Hans-Böckler-Stiftung
International journal of business environment : IJBE
International journal of innovation and technology management
International journal of technology marketing : IJTMkt
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High-tech marketing communication in the automotive industry : a content analysis of print advertisements
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of business environment : IJBE
6
(
2014
)
4
,
pp. 395-410
Persistent link: https://www.econbiz.de/10010492064
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