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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~isPartOf:"Journal of the Academy of Marketing Science"
~source:"econis"
~subject:"United States"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Journal of the Academy of Marketing Science
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Product Placement : Rahmenbedingungen u. Gestaltungsperspektiven
Harbrücker, Ulrich
;
Wiedmann, Klaus-Peter
-
1987
Persistent link: https://www.econbiz.de/10013416631
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2
A longitudinal view of women's role portrayal in television advertising
Caballero, Marjorie J.
- In:
Journal of the Academy of Marketing Science
12
(
1984
)
4
,
pp. 93-108
Persistent link: https://www.econbiz.de/10001020333
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