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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~person:"Bauer, Hans H."
~person:"Herrmann, Andreas"
~subject:"Psychology of advertising"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
Marketing : ZFP ; journal of research and management
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Bildkommunikation : Integration der Ergebnisse aus vier Jahrzehnten empirischer Forschung
Bauer, Hans H.
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1998
Persistent link: https://www.econbiz.de/10013416561
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