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~isPartOf:"Arbeitspapier / Institut für Marketing, Universität Mannheim"
~subject:"Germany"
~subject:"Theorie"
~type_genre:"Arbeitspapier"
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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Die Verwendung computergestützter Modelle der Werbeerfolgskontrolle und -prognose in der Unternehmenspraxis : Ergebnisse einer empirischen Untersuchung
Fritz, Thomas
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1987
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