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~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~type_genre:"Article in journal"
~type_genre:"Graue Literatur"
~type_genre:"Kongressschrift"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Online-Handel
Direktmarketing
1
Fernsehen
1
Interactive media
1
Interaktive Medien
1
Interaktives Fernsehen
1
Marketing
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Relationship marketing
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Television
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Baden, Michael
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Bauer, Thomas
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Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
Journal of retailing and consumer services
5
Technological forecasting & social change : an international journal
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of management information systems : JMIS
2
Journal of marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service management
2
The journal of brand management : an international journal
2
Electronic commerce research and applications
1
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
Internetökonomie und Hybridität
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economics & management
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
Journal of organizational computing and electronic commerce
1
Journal of the Economic Science Association : a companion journal to Experimental economics
1
Marketing intelligence & planning
1
Nonprofit and voluntary sector quarterly
1
Omega : the international journal of management science
1
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
1
Revue française de gestion : hommes et techniques
1
School of Business' research reports
1
Services marketing quarterly
1
The journal of applied business research
1
The journal of services marketing
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Interaktives Fernsehen (ITV) als Kommunikationsinstrument im Kundenmanagement
Baden, Michael
;
Bauer, Thomas
-
2007
Persistent link: https://www.econbiz.de/10003849314
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