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~isPartOf:"Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"SpringerLink / Bücher"
~person:"Frenzen, Heiko"
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Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
Direct marketing
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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The effects of mailing design characteristics on direct mail campaign performance
Feld, Sebastian
;
Frenzen, Heiko
;
Krafft, Manfred
; …
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
2
,
pp. 143-159
Persistent link: https://www.econbiz.de/10009746288
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