//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"SpringerLink / Bücher"
~person:"Mark, Tanya"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Direct-to-consumer advertising"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Catalogues
1
Direct marketing
1
Direktmarketing
1
Distribution channel
1
Einzelhandel
1
Emails
1
Hidden Markov model
1
Markov chain
1
Markov-Kette
1
Multichannel retailing
1
Retail trade
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Mark, Tanya
Hesse, Jürgen
3
Krafft, Manfred
3
Kreutzer, Ralf T.
3
Peters, Kay
3
Verhoef, Peter C.
3
Belz, Christian
2
Holland, Heinrich
2
Münstermann, Matthias
2
Rinas, Diane
2
Ahrens, Michael
1
Arndt, Oliver
1
Bijmolt, Tammo H. A.
1
Bulla, Ingo
1
Bulla, Jan
1
De Bruyn, Arnaud
1
Diepen, Merel van
1
Donkers, Bas
1
Dorotic, Matilda
1
Falkenreck, Christine
1
Feld, Sebastian
1
Feng, Shanfei
1
Fok, Dennis
1
Franses, Philip Hans
1
Fredebeul-Krein, Tobias
1
Frenzen, Heiko
1
Frommeyer, Astrid
1
Gerdes, Jürgen
1
Gupta, Sachin
1
Haag, Nils Christian
1
Höfling, Jürgen
1
Kaiser, Thomas
1
Knappik, Klaus M.
1
Krishnan, Trichy V.
1
Krummenerl, Markus
1
Lee, Ju-Yeon
1
Lesscher, Lisan
1
Lindenbeck, Benedikt
1
Liu, Qiang
1
Lobschat, Lara
1
more ...
less ...
Published in...
All
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
SpringerLink / Bücher
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Catalogue as a tool for reinforcing habits : empirical evidence from a multichannel retailer
Mark, Tanya
;
Bulla, Jan
;
Niraj, Rakesh
;
Bulla, Ingo
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
4
,
pp. 528-541
Persistent link: https://www.econbiz.de/10012152461
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->