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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~isPartOf:"The journal of brand management : an international journal"
~person:"Abratt, Russell"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
The journal of brand management : an international journal
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Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
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