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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~person:"Lasslop, Ingo"
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Effektivität von Marketing-Events - Konzeption und empirische Überprüfung eines Wirkungsmodells
Lasslop, Ingo
;
Schneider, Helmut
;
Burmann, Christoph
-
2004
Persistent link: https://www.econbiz.de/10013330191
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