//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~person:"Perrey, Jesko"
~person:"Schroeder, Jonathan E."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenpolitik"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
1
Brand management
1
Kfz-Industrie
1
Markenführung
1
Markenpolitik
1
Marketing management
1
Marketingmanagement
1
Portfolio selection
1
Portfolio-Management
1
Theorie
1
Theory
1
Welt
1
World
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Graue Literatur
1
Non-commercial literature
1
Language
All
German
1
Author
All
Perrey, Jesko
Schroeder, Jonathan E.
Meffert, Heribert
18
Backhaus, Klaus
3
Koers, Martin
3
Baetge, Jörg
1
Becker, J.
1
Bongartz, Michael
1
Burmann, Christoph
1
Dettmers, Sebastian
1
Ebert, Christian
1
Lasslop, Ingo
1
Lepp, Hanna Lena
1
Schmidt, Matthias
1
Twardawa, W.
1
Wildner, Raimund
1
more ...
less ...
Published in...
All
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
Akzente
5
European journal of marketing : EJM
3
Marketing theory
3
Routledge interpretive marketing research
2
ADVANCES IN CONSUMER RESEARCH
1
Brand Content : die Marke als Medienereignis
1
Brands : interdisciplinary perspectives
1
Business ethics : a European review
1
Die Betriebswirtschaft : DBW
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
International Conference on Anthropological Perspectives and Local Approaches: Indigenous Applications in Management and Marketing, Shanghai, May 2013
1
Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
1
Marketing nach Maß : von der Vielfalt profitieren
1
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
1
Perspectives on consumer industries & retail
1
Scandinavian journal of management
1
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
1
The brand challenge : adapting branding to sectorial imperatives
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Mehrmarkenstrategien : ein Beitrag zum Management von Markenportfolios
Meffert, Heribert
;
Perrey, Jesko
-
1998
Persistent link: https://www.econbiz.de/10001354927
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->