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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~subject:"Competitive strategy"
~subject:"Pricing strategy"
~subject:"Theory"
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Preis- und Konditionenmanagement - auf dem Weg in die Discount-Gesellschaft? : Dokumentation des Workshops vom 23. Juni 2003
Meffert, Heribert
(
ed.
)
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2003
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