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~isPartOf:"Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung"
~subject:"Firm performance"
~subject:"United States"
~type_genre:"Graue Literatur"
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Unternehmenskultur und Unternehmensmarke als Erfolgsbeitrag : ein Ansatz zur integrierten Personal- und Markenführung
Baetge, Jörg
;
Meffert, Heribert
;
Lepp, Hanna Lena
; …
-
2008
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