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~isPartOf:"Arbeitspapiere zur Marketingtheorie"
~type_genre:"Non-commercial literature"
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Marketing theory
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Marketingtheorie
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Consumer behaviour
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Consumption theory
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Economics of information
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Informationsökonomik
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Innovation diffusion
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Konsumtheorie
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German
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Kollmann, Tobias
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Weiber, Rolf
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Arbeitspapiere zur Marketingtheorie
History of marketing thought ; Volume 1
28
History of marketing thought ; Volume 2
24
Legends in marketing
20
Major theoretical debates and contemporary issues in marketing theory
18
The development of marketing theory and its philosophical underpinnings
17
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
13
The evolution of nonprofit marketing
11
History of marketing thought ; Volume 3
9
Faculty & research / Insead : working paper series
8
The development of critical perspectives in marketing
8
Nonprofit marketing : sectoral applications
7
Working paper / European Institute for Advanced Studies in Management
7
Meddelanden från Svenska Handelshögskolan
6
Sage library in marketing
6
Proceedings series / American Marketing Association
5
Theoretical and empirical perspectives in critical marketing studies
5
Critical marketing : issues in contemporary marketing
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
The nature and scope of marketing research
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
International marketing ; Vol. 1
2
International marketing ; Vol. 2
2
Lehr- und Forschungsberichte / Lehrstuhl Markt und Konsum, Institut für Betriebsforschung, Universität Hannover
2
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
2
Macromarketing - a global focus ; Vol. 1
2
Macromarketing - a global focus ; Vol. 4
2
Management working paper
2
Marketing-mix strategies - product strategy and promotion strategy
2
Prace naukowe / Akademia Ekonomiczna im. Karola Adamieckiego
2
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
2
Qualitative marketing research : approaches, techniques and analysis
2
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ECONIS (ZBW)
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Die Akzeptanz technologischer Innovationen : eine absatztheoretische Fundierung am Beispiel von Multimedia-Systemen
Kollmann, Tobias
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1996
Persistent link: https://www.econbiz.de/10000676199
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Was ist Marketing? : ein informationsökonomischer Erklärungsansatz
Weiber, Rolf
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1996
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2. Aufl.
Persistent link: https://www.econbiz.de/10013440893
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