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~isPartOf:"Artificial intelligence in marketing"
~isPartOf:"Beiträge zur Sexualforschung : Organ der Deutschen Gesellschaft für Sexualforschung"
~isPartOf:"CSR und Wirtschaftspsychologie : psychologische Strategien zur Förderung nachhaltiger Managemententscheidungen und Lebensstile"
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Strong brands, strong relationships
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Anthropomorphism in artificial intelligence : a review of empirical work across domains and insights for future research
Uysal, Ertugrul
;
Alavi, Sascha
;
Bezençon, Valéry
- In:
Artificial intelligence in marketing
,
(pp. 273-308)
.
2023
Persistent link: https://www.econbiz.de/10014307161
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