//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Arts and the market"
~isPartOf:"N / Rand Corporation"
~subject:"Advertising effects"
~subject:"Fernsehsender"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"TV-Programm"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Fernsehsender
Fernsehen
4
Fernsehprogramm
4
Television
4
Television programme
4
Brand management
2
Markenführung
2
Personality psychology
2
Persönlichkeitspsychologie
2
Rundfunk
2
Television industry
2
Analogue animation
1
Audience-generated content
1
Branding
1
Broadcast
1
Broadcast media
1
Bumper
1
Business network
1
Channel idents
1
Computer generated imagery
1
Consumer behaviour
1
Fernsehwerbung
1
Ident
1
Konsumentenverhalten
1
Media usage
1
Mediennutzung
1
Motion branding
1
Production culture
1
Promax
1
Promos
1
Television advertising
1
Television graphics
1
Television marketing
1
Trade awards
1
Trailers
1
Typography
1
Unternehmensnetzwerk
1
Vereinigte Staaten
1
Welt
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
3
Author
All
Grainge, Paul
1
Johnson, Catherine
1
Macdonald, Iain
1
Park, Rolla Edward
1
Published in...
All
Arts and the market
N / Rand Corporation
Journal of advertising research
6
Strategien erfolgreicher TV-Marken : eine internationale Analyse
6
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
4
European journal of marketing : EJM
3
Journal of marketing communications
3
Media-Perspektiven
3
Psychology & marketing
3
The journal of media economics
3
Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
3
Faculty & research / Insead : working paper series
2
International journal of advertising : the review of marketing communications
2
International journal on media management : JMM
2
International screen industries
2
Journal of promotion management : innovations in planning and applied research
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Tourism management : research, policies, practice
2
A BFI book
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Arbeitspapiere der FOM
1
Brazil's economy : an institutional and sectoral approach
1
Bridging the gap between advertising academia and practice
1
CERGE-EI Working Paper Series
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
Collection Repères
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Controlling als Instrument der Unternehmensführung
1
Die Ökonomie des Sports in den Medien
1
Discussion paper / Institute of Social and Economic Research
1
Discussion papers in economics
1
Diskussionsbeiträge zur Wirtschaftspolitik
1
Economic development : journal of the Institute of Economics, Skopje
1
Economics letters
1
Engaging consumers through branded entertainment and convergent media
1
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
1
Film, Fernsehen, Medienkultur
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"Show us your moves" : trade rituals of television marketing
Grainge, Paul
;
Johnson, Catherine
- In:
Arts and the market
5
(
2015
)
2
,
pp. 126-138
Persistent link: https://www.econbiz.de/10011439888
Saved in:
2
Designing to engage a television audience : how are different media used in TV ident creation?
Macdonald, Iain
- In:
Arts and the market
5
(
2015
)
2
,
pp. 139-153
Persistent link: https://www.econbiz.de/10011439892
Saved in:
3
New television networks : an update
Park, Rolla Edward
-
1980
Persistent link: https://www.econbiz.de/10000010793
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->