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~isPartOf:"Arts and the market : AAM"
~subject:"Fernsehen"
~subject:"Fernsehsender"
~subject:"Sportveranstaltung"
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Fernsehen
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Actors
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Brand repositioning
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Arts and the market : AAM
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
6
Journal of sports economics
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Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
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International journal of sport finance
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Media-Perspektiven
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Arts and the market
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JMM : the international journal on media management
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Prometheus : critical studies in innovation
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Schriften zur Rundfunkökonomie
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The journal of media economics
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Working paper series / Charles University, Center for Economic Research and Graduate Education ; Academy of Sciences of the Czech Republic, Economics Institute, CERGE-EI
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Economics letters
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European journal of marketing : EJM
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Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
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IFN working paper
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International journal of sports marketing & sponsorship
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International journal on media management : JMM
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International screen industries
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Journal of marketing communications
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Journal of media business studies
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Journal of promotion management : JPM
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P / the Rand Corporation
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
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Zur Ökonomie der Unterhaltungsproduktion
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A BFI book
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A Bantam book
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Accounting history : journal of the Accounting History Special Interest Group of the Accounting Association of Australia and New Zealand
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Advances in media, entertainment, and the arts (AMEA) book series
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Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
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American economic journal : a journal of the American Economic Association
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Annual Marketing Research Conference : contributed papers, 1953
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Applied economics letters
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Asia Pacific journal of marketing and logistics
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An analysis of celebrity repositioning through reality television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
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