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~isPartOf:"Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore"
~isPartOf:"Books / Edward Elgar"
~isPartOf:"Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien"
~person:"Meffert, Heribert"
~person:"Rugman, Alan M."
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Meffert, Heribert
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Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
Books / Edward Elgar
Markenmanagement : Grundfragen der identitätsorientierten Markenführung ; mit Best Practice-Fallstudien
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
105
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
47
Research in global strategic management : a research annual
23
Analysis of multinational strategic management : the selected scientific papers of Alan M. Rugman and Alain Verbeke
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Management international review : mir ; journal of international business
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Emerald insight
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Research in global strategic management
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European Management Journal
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European management journal
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Springer eBook Collection / Business and Economics
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Die Betriebswirtschaft : DBW
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Schriftenreihe Unternehmensführung und Marketing
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Edward Elgar E-Book Archive
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Erfolgreich mit den Großen des Marketings : [Best of Marketing]
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Journal of International Management
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Meffert Marketing Edition
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New horizons in international business
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3
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2
Beyond the diamond
2
Bm : Bank und Markt ; Zeitschrift für Retailbanking
2
Business ethics and strategy ; Vol. 1
2
Der Betriebswirt : Management in Wissenschaft und Praxis
2
Diskussionsbeitrag der Forschungsstelle Bahnmarketing an der Westfälischen Wilhelms-Universität Münster
2
Documentation of the ... IMMS conference
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ECONIS (ZBW)
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1
Alliance Capitalism for the New American Economy
Rugman, Alan M.
(
contributor
);
Boyd, Gavin
(
contributor
)
-
Edward Elgar
knowledge
based, its development necessitates active intercorporate cooperation, especially in high technology sectors. …
Persistent link: https://www.econbiz.de/10011146822
Saved in:
2
Identitätsorientiertes Markencontrolling : Grundlagen und konzeptionelle Ausgestaltung
Meffert, Heribert
;
Koers, Martin
- In:
Markenmanagement : Grundfragen der …
,
(pp. 403-428)
.
2002
Persistent link: https://www.econbiz.de/10001652291
Saved in:
3
The regional character of Asian multinational enterprises
Collinson, Simon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
4
,
pp. 429-446
Persistent link: https://www.econbiz.de/10003700202
Saved in:
4
Regional multinationals and the Korean cosmetics industry
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10003451661
Saved in:
5
The regional character of Asian multinational enterprises
Collinson, Simon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
4
,
pp. 429-446
Persistent link: https://www.econbiz.de/10007777636
Saved in:
6
Regional multinationals and the Korean cosmetics industry
Oh, Chang Hoon
;
Rugman, Alan M.
- In:
Asia Pacific journal of management : APJM ; a …
24
(
2007
)
1
,
pp. 27-42
Persistent link: https://www.econbiz.de/10007605255
Saved in:
7
Gestaltung der Markenarchitektur als markenstrategische Basisenscheidung
Meffert, Heribert
;
Bierwirth, Andreas
;
Burmann, Christoph
- In:
Markenmanagement : Grundfragen der …
,
(pp. 167-179)
.
2002
Persistent link: https://www.econbiz.de/10001652267
Saved in:
8
Corporate Branding : Führung der Unternehmensmarke im Spannungsfeld unterschiedlicher Zielgruppen
Meffert, Heribert
;
Bierwirth, Andreas
- In:
Markenmanagement : Grundfragen der …
,
(pp. 181-200)
.
2002
Persistent link: https://www.econbiz.de/10001652268
Saved in:
9
Idenditätsorientierte Führung von Handelsmarken
Meffert, Heribert
;
Burmann, Christoph
- In:
Markenmanagement : Grundfragen der …
,
(pp. 291-300)
.
2002
Persistent link: https://www.econbiz.de/10001652285
Saved in:
10
Japanese joint ventures with Western multinationals : synthesising the economic and cultural explanations of failure
Brown, Lee T.
- In:
Asia Pacific journal of management : APJM ; a …
6
(
1989
)
2
,
pp. 225-242
Persistent link: https://www.econbiz.de/10001072367
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