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~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft"
~isPartOf:"The journal of brand management : an international journal"
~source:"econis"
~subject:"Firmenimage"
~subject:"Musik"
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Asia Pacific journal of marketing and logistics
Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
The journal of brand management : an international journal
Transnational studies in jazz
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When background music in audiovisual advertisements can boost the perceived competence of the advertised brands : an empirical study from South Korea
Hong, You Jeong
;
Choi, Beomjoon
;
Lee, Kyogu
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1991-2011
Persistent link: https://www.econbiz.de/10014430197
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2
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Saved in:
3
Musik als Repräsentation von vorgestellten Handlungen : Ausdrucksmodelle und die Wirkung von Musik
Bruhn, Herbert
- In:
Audio-Branding : Entwicklung, Anwendung, Wirkung …
,
(pp. 20-31)
.
2007
Persistent link: https://www.econbiz.de/10003731623
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